Mt Buller and Mt Stirling offer an exceptional standard of recreational activities, facilities and experiences, promoting the resorts as unrivaled year-round destination.
The Mt Buller brand, website and app are co-owned by the Resort Management and Buller Ski Lifts, who also partner in the delivery of the destination marketing program.
Core Goals
Facilitating the delivery of appropriate products and facilities to satisfy customers expectations
Enabling activities and events to appeal to various socio-economic groups
Developing the nature-based tourism strengths of the Resorts
Generating cross-resorts tourism opportunities between Mount Stirling and Mount Buller
Driving awareness of the Resorts' recreation experiences
Resort Events
Mt Buller Mt Stirling Resort Management, in conjunction with industry partners, hosts a range of exciting events appealing to all ages and interests, driving visitation to the region year-round. Highlight events include mountain biking, road cycling, food & wine, family, music and more.
For a full list, head to the event calendar on mtbuller.com.au.
Campaigns
Resort Management invests in and oversees the delivery of annual seasonal marketing campaigns on behalf of Mt Buller and Mt Stirling stakeholders. Campaigns are delivered in conjunction with the Buller Stirling Marketing Committee, Buller Ski Lifts and Tourism North East.
In addition, the Resort Management invests in annual research and photo and video assets to support the resorts' destination marketing campaigns.
All Seasons
The Resort Management actively supports the activities of year round initiatives including Ride High Country, Bike Buller and Walk High Country. Increasing visitation and financial viability of the resorts stakeholders year-round remains an important focus.
